NPD: 40% of Free-to-play players have bought something

A hefty chunk of free-to-play or "freemium" gamers have spent real dinero on their hobby of choice, according to a new report from the NPD Group. An online survey conducted by the group determined that four out of ten free-to-play gamers have made an in-game payment of some kind. Males are more likely to make such purchases, though females are more likely to have played free-to-play titles.

The report contains a few other interesting tidbits. For one, those who make an in-game payment tend to do so within the first month of playing, and those who try free-to-play titles tend to keep playing them, with 84 percent continuing to play after first trying them. Among those who abandon free-to-play titles, men aged 13 to 34 are most likely, while women in general are more likely to stay.

Perhaps the most interesting (horrifying?) statistic: data for the survey was gathered from 6,416 respondents aged two and older. Please, keep your two-year-olds away from the smurfberries.

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NPD: 40% of Free-to-play players have bought something originally appeared on Joystiq on Mon, 23 Apr 2012 12:15:00 EST. Please see our terms for use of feeds.

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